Evolutionary design

https://www.industriallogic.com/blog/evolutionary-design/
https://www.industriallogic.com/blog/evolution-cupcakes-and-skeletons/
http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
http://www.jpattonassociates.com/dont_know_what_i_want/